PRIVACY POLICY
*Last updated: May 2026*
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Travelling Iceland is committed to protecting your privacy. This Privacy Policy explains what personal information we collect, why we collect it, how it is used, and your rights in relation to it. It applies to visitors and enquirers who interact with our website at travellingiceland.com.
We will never sell, rent, loan, or share your personal information with any third party for their own marketing purposes.
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### 1. Information We Collect
We collect personal information only when you choose to provide it to us. This happens in two ways:
Contact form: When you submit an enquiry through our website, we collect your name, email address, and any details you choose to include in your message (such as your desired travel dates, group size, or interests).
Newsletter signup: If you subscribe to our newsletter, we collect your email address and, where provided, your name. You may unsubscribe at any time using the link in any newsletter email.
We do not operate user accounts, process payments, or collect any financial information through this website.
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### 2. Automatically Collected Information
When you visit travellingiceland.com, certain information is collected automatically through Google Analytics, a third-party analytics service provided by Google LLC. This may include:
– Your general geographic location (country or city level)
– The type of device and browser you are using
– Pages you visited, time spent on pages, and how you arrived at our site
– Your Internet Service Provider (ISP)
This data is aggregated and anonymised where possible. It does not identify you personally, and we use it solely to understand how visitors use our site and to improve the content and experience we offer.
Google Analytics uses cookies — small text files stored on your device — to track this information. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on, available at tools.google.com/dlpage/gaoptout. You may also configure your browser to refuse cookies, though doing so may affect how some parts of the website function.
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### 3. How We Use Your Information
We use the personal information you provide for the following purposes:
– To respond to your enquiry and provide information about our tours and services
– To send you our newsletter, if you have subscribed
– To plan and coordinate your trip, if you proceed with a booking
– To comply with legal obligations under Icelandic and applicable European law
– To improve the content and performance of our website, using anonymised analytics data
We do not use your personal information for automated decision-making or profiling.
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### 4. Legal Basis for Processing (GDPR)
For visitors from the European Economic Area (EEA), including Iceland, we process your personal information on the following legal bases under the General Data Protection Regulation (GDPR):
– Consent: For newsletter subscriptions and non-essential cookies
– Legitimate interests: For responding to enquiries submitted through our contact form
– Legal obligation: Where we are required to process data to comply with applicable law
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### 5. Sharing of Information
We do not sell, rent, or trade your personal information. We may share limited information with trusted third parties only in the following circumstances:
Service providers: Our website hosting provider and email service provider may have access to information as part of providing their services to us. These parties are bound by confidentiality obligations and are not permitted to use your information for their own purposes.
Google Analytics: Anonymised, aggregated usage data is shared with Google LLC as described in Section 2. Google’s privacy policy is available at policies.google.com/privacy.
Legal requirements: We may disclose your information if required to do so by Icelandic law, a court order, or a request from a law enforcement authority. We will notify you of such a requirement where we are legally permitted to do so.
Business transfers: In the event that Travelling Iceland is acquired by or merges with another company, your information may be transferred as part of that transaction. You will be notified of any such change in advance.
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### 6. Third-Party Links
Our website may contain links to third-party websites, including partner hotels, activity providers, and conservation organisations. We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before submitting any personal information.
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### 7. Data Retention
We retain your personal information only for as long as necessary to fulfil the purpose for which it was collected, or as required by law. Enquiry correspondence is retained for up to 3 years. Newsletter subscriber data is retained until you unsubscribe. Anonymised analytics data may be retained indefinitely.
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### 8. Your Rights
Depending on your country of residence, you may have the following rights regarding your personal information:
– The right to access the personal information we hold about you
– The right to request correction of inaccurate information
– The right to request deletion of your information (“right to be forgotten”)
– The right to withdraw consent at any time (e.g. newsletter unsubscribe)
– The right to object to processing based on legitimate interests
– The right to data portability
To exercise any of these rights, please contact us at the details below. We will respond within 30 days.
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### 9. Privacy of Children
Our services are designed for adults and we do not knowingly collect personal information from anyone under the age of 16. If you believe we have inadvertently collected information from a child, please contact us immediately and we will delete it promptly.
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### 10. Data Security
We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. Our website uses HTTPS encryption for all data transmitted between your browser and our servers. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
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### 11. Governing Law
This Privacy Policy is governed by the laws of Iceland, including the Act on Data Protection and the Processing of Personal Data (No. 90/2018), which implements the GDPR into Icelandic law. For visitors based in the United States, please note that by using this website you consent to the transfer and processing of your data in Iceland, which provides data protection standards equivalent to those of the European Union.
Any disputes arising from this Privacy Policy that cannot be resolved by direct communication will be subject to the jurisdiction of the District Court of Reykjavik (Héraðsdómur Reykjavíkur).
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### 12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The “Last updated” date at the top of this page will reflect any revisions. We encourage you to review this page periodically. Continued use of our website following any changes constitutes your acceptance of the updated policy.
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### 13. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:
Travelling Iceland
Website: travellingiceland.com
Email: info@travellingiceland.com
Address: Alfabakki 12, 109 Reykjavik, Iceland
Phone: +354 864 1336